Sell Online with Xara, Wazala & Paypal

So let's say you are a Xara Web Designer. You now want to create an online store that is compatible with your Xara Website. Fortunately, Xara have accommodated for this by offering a Wazala Widget that allows you to sell products online.

Many alternatives to online shopping carts can be used such as Shopify, Etsy or BigCartel. For this post, we will mainly discuss:

1. Setting up your Wazala store
2. Setting up a Paypal Account
3. Uploading your Products
4. Start Selling

So let's get started.

1. Setting up your Wazala store

Wazala Dashboard

1. Go to www.wazala.com. 
2. Sign up for a trial account, otherwise go ahead and pick a paid account with Wazala.
3. Customize your store by using the customisation tools provided in your dashboard.

Wazala Customisation

2. Setting up a Paypal Account

1. Go to www.paypal.com
2. Sign up to Paypal by clicking on the sign up button in the top right of the screen (Business or personal)
3. Provide the details that Paypal require including card details and addresses.
4. After you have signed up and successfully registered a card, authorisation will be next. In your Paypal account, navigate to Profile > Edit Cards. 
5. Click on Authorise Card/Link Card in the section that represents your previously registered card details.
6. Paypal will then charge your card with $1.95. After 1 to 2 days, this will reflect in your bank.
7. The reflected amount in your transaction history will contain a serial number.
8. Copy the serial number to use later.
9. Navigate back to Paypal > Edit Cards and click on "Enter Paypal Code".

Authorisation Panel

Enter the serial number and voila, your Paypal & Bank Account are linked.

3. Uploading your Products

Wazala supports multiple product types. Simply navigate to Wazala's Product panel by clicking on the cube as shown in this picture:

Product uploads & more

After uploading your products and you are confident with your online cart, click publish and your online cart will be ready to perform. To insert your Wazala products into your Xara Design, simply navigate to the Page Elements tab and find the eCommerce folder. Choose the Wazala widget and insert it into the area of your Xara website where you want to display your product. Follow the customisation prompts and there you have it, a Xara Website with shopping cart capabilities.

Some tips for your uploads:

1. If you're selling website templates, code, songs with artwork or any other product that may require extra documentation for the buyer to read, simply zip your product along with any other files you wish to include with the product for download. After you have zipped your file, upload it using Wazala's Product Upload Tool.
2. Provide online demos to websites and other digital purchases such as song previews etc.
3. Try and keep your product file size as small as possible without comprising on the quality of the product that you are selling. This is to forego long downloading times which may result in unsatisfied customers.
4. Make sure to provide an attractive picture in the product preview pane. Studies show that an attractive preview is more likely to get more attention and increase the possibility of a transaction occuring.

4. Start Selling

Before you can finally start selling, you'll need to link your Wazala store with your Paypal account. Follow these steps:

1. After successfully authorising your card on Paypal, log into your Wazala store and click on the Manager Icon > Payment > Paypal.
2. There are multiple Paypal option to choose from. Input the email address into the chosen Paypal Category and click save.
3. Make sure that Paypal supports the chosen currency else your customers will not be able to select a payment type during checkout which means no sale.
4. Take your site of Demo Mode by clicking on the Manager Icon > Settings > General Store Option > Un-tick Demo Mode and click save.
5. You are now live! 

Now it's time for your marketing efforts to drive traffic to your website. With tools like Adwords and other targeted marketing facilities, earning an income from your online store is more than just an attainable goal. Stay tuned for future posts regarding Digital Marketing and using it to your advantage.

Thanks for your time folks! Hope this helps :)

Related Items Conversations Paypal Shopping Cart Wazala Xara Web Designer